Penguin Random House’s new teeny tiny shop impresses
Wednesday, August 31, 2016
Instead of going where your customers are, why not have customers go to where you are?
Staffers at Penguin Random House are getting the chance to interact with and learn more about their readers with the launch of the Penguin Shop.
The Shop, housed in the lobby of Penguin Random House’s Toronto headquarters, is a 158-square-foot retail space full of books and assorted merchandise amidst a brightly-lit design that evokes the instantly recognizable orange Penguin brand.